Like others have already said: People will complain about anything they consistently lose to. Shovel, liftkick, snapkick, "lifting", suplexing, DM kicks in ABD, headbutts, splitgrabs in judo, you name it. If they lose to it more than they win, they'll complain. I actually had someone complain to me around Halloween time during a wushu duel that the only reason I once was because I lifted him. Let me say that again: he complained I lifted him, in wushu.
But yeah, pretty sure it's just because it's the easiest move to do in the game and finds purpose in nearly any mod. New players (noobs) will "discover" it quickly and hence the name. I think Odlov and to a degree BenDover have shown there's nothing bad about it.