Basically, there will be no "Hey guys, let's agree not to shovel" because that's what EVERYONE and there mother will be doing, because the prize is ridiculous. Granted, the shovel probably won't work in the last knockout round, because there will be better shovelers, and skilled players that know how to counter the shovel.
So shoveling, really, will get you know where except possibly the second KO tourney. But that gives you nothing. I'm not going to shovel because I'm horrible at it. I am, however, going to be playing like a bitch.
Oh, and I think I get it now.
It's going to be a full set of colored ingame items (Force, Relax, Grip, Emote, etc) either of an existing color with a custom name, or your own chosen color and a custom name. Not sure which though.