"playing the bad guy" attitude. "pink haired psychopaths" might shame you on the internet for not caring about the environment, but at least they don't photoshop pictures of you being raped or send you death threats (via reddits front page from a while ago). If she does too well while maintaining she’s the “enemy”, she going to just inspire hatred from people who are looking for her to make a mistake so they have an excuse to brand her a moron. It's literally dangerous.
Eminem - Bad Guy
Broken Bells - The Ghost Inside