Originally Posted by Kopi

too deep colors (on the left side this is very ugly)
play with lighting
use some gradient map (with that this will be much better)
blend your render (on the side of your render use, 40-50str rubber) softround
your text:
do not use a lot of effect on the text, and a little transparency isnt bad..in my opinion the simplest text is the best...
so you can make better, but this is a thing that you need to practice