They cost under $200 I think, if I remember a report right. The bumpe case probably costs less than a dollar to make :/
I agree that would be the least harmful move on apples part.
I think it's fishythat they'd make their own case this time, kinda like they saw the need for one but didn't correct the problem.
Also, anyone concerned over the back screen shattering? I certainly won't be able to toss this one onto a table like I could with the first 2 generation designs. Heard that the back panel is easy to remove though, so I'm betting that in a few months, some people might make replaceable backs outta different materials maybe.