You do not buy different colored heads. You buy the item called 'head texture' for 2,000 TC.
Once you buy the item, activate it, and then you are able to load an image onto the head. There are many tutorials on texture making if you are interested, just use the search button.
If you do not want to make the image you upload onto the head, you can buy one from another user, alot of users sell textures. It would be in the Art and Textures section.